A community brought together through security-related needs find something for everyone in their new digital community.
A melting pot of needs
When the Upper Umhlanga Security Trust (UUST) first engaged us, their requirements were mainly around reducing the frustration from some members on the 'noise' or chatter they didn't wish to see, whilst still allowing the more chatty members to connect with each other regularly and on different areas of interest.
Members joined the UUST out of their need for an added level of home security. The expectation of most members from the previously WhatsApp-based group chat was to only see discussions related to break-ins or petty theft, car-jackings or suspicious behaviour within the neighbourhood.
Some members felt that the whole community needed to be aware if a pet went missing, or discuss municipal matters related to loadshedding, water shortages or refuse collection - however, others didn't.
And a few more convivial members of the neighbourhood wanted to share stories with each other of the Umhlanga of yester-years, adding a different layer of value to the community.
The Security Trust's primary concern was to be of service to their members by providing a reliable security function on a daily basis. And, in order to do that, they found it important to respect the personality of the diverse community they served.
Our mission with the UUST was therefore to:
Give structure to the emergency-related engagement, thereby bringing about comfort and predictability to otherwise stressful situations;
Enable members to decide how and what content they'd like to receive;
Create new spaces for connection and common purpose;
Create a trusted space where members could find ways to be of service to each other; and